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Writing

Articles, columns, and features published elsewhere — newest first.


Win in AI Search: A Practical Guide to Ranking on AI Search Engines & LLMs

Get the eBook ↗

Two books on Agentic AI & LLM Search in Healthcare

Publisher ↗ [ In progress ]

Coozmoo

Search Journey Optimization: How to Win in the Modern Search in 2026

Why ranking #1 on Google isn't the win condition anymore — mapping the full path buyers take across search, video, forums, and AI before they purchase.

Forbes Technology Council

When Patients Ask AI For Medical Advice, Who Gets Recommended?

On what it means for healthcare brands when the first opinion a patient hears comes from an LLM, not a search results page.

Medium

The June 2026 Google Spam Update Is Here: How to Protect Your Rankings

A practical look at what changed in Google's June 2026 spam update and how to keep rankings stable through it.

Medium

Patients Are Already Asking LLMs and AI for Medical Advice: The Real Question Is Who It Recommends

Search used to hand patients a list of links to judge for themselves. AI hands them a single answer instead.

Forbes Technology Council

Your Business Rankings Are Fine In Search. Your Discoverability Might Not Be.

Why ranking well in traditional search no longer guarantees a business gets surfaced by AI-driven discovery.

Medium

The End of Search As We Knew It: Agentic Marketing Begins 2026

Why getting cited by ChatGPT is starting to matter more than ranking on Google — and what marketers are doing about it.

Medium

GEO Is Officially Here, No More Buzzword: Google's I/O 2026

What Google's I/O 2026 confirmed about AEO and GEO no longer being separate disciplines.

Forbes Technology Council

Your Local Business Has A Visibility Problem, And Google Isn't The Whole Answer Anymore

Local discovery is spreading across more surfaces than Google Search alone — what that means for small businesses.

Medium

AI-Driven Automation in Marketing: Revolutionizing Content Creation and Campaigns

How AI-driven automation is changing the mechanics of content creation and campaign execution.

Medium

The $0/hr Digital Employee: Building a Team with n8n and CrewAI

Building an automated team of AI agents with n8n and CrewAI instead of hiring a virtual assistant.

Medium · AWS Tip

From Vibe Coding to Viable Code: Mastering SDD with Amazon Kiro

Moving past chaotic AI-assisted "vibe coding" toward spec-driven development with Amazon Kiro.

Medium · AWS Tip

Agentic QA: Building an Automated Critic Agent for AI Validation on AWS

Building an automated critic agent to validate generative AI outputs on AWS.

Medium

The FinOps of Agentic AI: Cost-Aware Autonomous Systems on AWS Cloud

The hidden cost of autonomy — designing cost-aware agentic systems on AWS.

Medium · AWS Tip

Beyond RAG: A Smarter Way to Track Brand Visibility and Search on AWS

Going beyond standard RAG patterns to track brand visibility and search performance on AWS.

AWS Community Builders

Designing Agentic Marketing on AWS: A Bedrock AgentCore Blueprint for GEO and AEO

A Bedrock AgentCore blueprint for building agentic marketing systems tuned for GEO and AEO.

AWS Community Builders

How We Built an Agentic AI Assistant for Small Businesses

An architectural walkthrough of an agentic AI assistant built for small and local businesses.

Looking for long-form posts written natively on this site? That's ~/blog. Looking for press features and profiles written about me by others? That's ~/contributions. This page is only for pieces I wrote myself, published on other platforms.

Full Medium archive ↗